It’s an exciting launch day. You say thanks, they send the last invoice, and everyone is happy. After that, silence falls. Weeks drift by. This is where you’ll receive a problem or a quote from someone else next.
The one danger is that quiet. Projects end. Relationships shouldn’t.
The silence problem
Continuing services will keep you “in the picture. Hosting does it. A care plan does that. However, consider what a client uses daily, all the time, from the first cup of coffee to the last email. It is not the website. It’s the mailbox.
Own this screen, and stay close. Give it to a stranger, and you are only the builder of a site.
I would say it is the least known tool in the trade for retention.
Putting your name on the daily screen
Here’s the concept in simple terms. Private label email hosting is the ability to provide your brand name for email hosting. Staff start a page with your logo. They enter an address that includes their own domain name of their own. It involves machinery that is operated by a different person, which nobody should know or care about. Imagine a restaurant that purchases bread from a bakery but types their menus at home. Its patrons keep the restaurant in their memory.
Servers aren’t built. Nothing is patched at nighttime. You simply sell the outcome and take care of the folks.
Who gets the most out of it?
| You are | Your typical client | What mail adds |
| An agency | Small firms with a site | A reason to stay after launch |
| An MSP | Offices with laptops and networks | One more line on the monthly bill |
| A hosting provider | Customers with domains | Mailboxes next to the hosting |
Same product. Three different payoffs.
Order across many domains
This is where plans start to unravel – look closely. Two or three domains can be owned by a single client. If you do that to your entire list, you’re left with dozens of names.
You wish to have all the domains in a single spot. You would like each client to have their own login and not view other clients’ mailboxes. And you want to make yourself accessible anywhere and anytime without searching through the five tabs.
Imagine this is a Friday at 4.45 pm. A new hire is beginning on Monday. You launch one dashboard, select the domain, and create the mailbox. Home by five.
Pricing without guesswork
Now the money. The white label email service operates on a wholesale basis. You pay the provider, and then charge your own fee to clients. The space between these two is your margin.
Have a simple pricing structure. Consider what’s charged for mail today from a client perspective. Come up with your price close to that, plus your support. Don’t go for the lowest price in town. The client is NOT purchasing a mailbox. They have come to purchase the answerer.
But read the limits! Extra storage fees, sending caps, additional charges for custom logins. These all can cause an instant shrinking of a margin.
Small things that save big headaches
Write a one-page handover before moving a client. Where to log in. Who to call. How to reset a password. Print it out, send it via email, even if you need to put it up on the office fridge.
Test delivery too. To: Send mail to Gmail, Outlook; check the spam folder; check SPF, DKIM, and DMARC records. But beautiful webmail is useless without a junk-free inbox.
And notify staff early. Less news a week in advance is better than news on Monday morning. After 1 month, check in back. Ask 1 question: “What is bothering you? Little changes now, big problems later.
Try it on one account
TrekMail is designed for the agencies, MSPs, and hosting providers who would like to provide all their clients with branded Webmail and their own logins, but with all their domains managed from one central location. Choose the client that really likes you best and set him up first. Keep an eye on it for a week and then determine what to do with the rest.
FAQs
What is required to sign in for clients?
Only their own mailbox login and a web address. Most people can also import the account into a mail application on their phones or computers.
May I use my own domain in the URL of the webmail link?
Often, yes. Usually, you can use your own web address with branded setups. Check with the provider how it works.
What if a client is looking to retain their existing provider?
Let them. Provide the new service in an unobtrusive manner and revisit it when their contract expires, or something makes them mad.
Does it need a lot of explanation to non-technical clients?
Not really. If it’s the same email but a nicer login page and a number to call, then that’s it. That’s all most people want to hear.
What is the maximum speed at which I can add a mailbox?
Typically, from the dashboard, within a minute or so after the domain has been configured.
